Tree Ornaments often conjure up old memories. Vintage ornaments often have a special meaning to someone. They are more valuable if you know that story. Often they may represent something significant in your own life.
What some people may discard as meaningless, after a loved one passes. Another may pick up and see their own personal story or memory in that object.
Please send us your ornament photo, and short story. What personal connection you have with such an ornament. We would like to share some on this blog. Use our Contact Us Information
This particular ornament above, I connected with right off. I am often camping and Dutch Oven Cooking with friends. We often share conversation and friendship, around a campfire. What could be more appropriate?
We hope there are some readers out there with more knowledge on this. Also someone that is willing to pass on some of their knowledge. Educate us and our readers at the same time.
This piece of Estate Sale artwork had us searching for more information on this unusual piece. As well as more information on the artist. If you have more information please email us.
As always, our objective is to educate you as well as ourselves. When readers submit unusual subject matter to us we try to do just that. This art, as well as artist, was new to us. How about you?
Please follow the link over to our full article. If you can provide more info, or photos of lanterns from this company, we would certainly welcome it. Also if you can date this lantern, or provide info specific to it.
For anyone serious about the sales side of this business, advertising is a primary driver of gross sales revenue. Ask yourself honestly: Are you satisfied with your current revenue stream? Is your profit margin growing—or shrinking? Are your sales results delightful or dismal?
If your gross sales are stagnant, rising costs of goods and operating expenses will eventually overrun you. This is why it is critical to consistently monitor three things:
• Gross sales
• Operating expenses
• What actually ends up in your pocket after everything is paid
Advertising is not optional for a healthy business—it is an investment. But above all else, you must have a system in place to monitor and measure your advertising efforts and the money you are spending on them.
If you are not tracking the labor you expend and the advertising dollars you spend, then you truly do not know what is happening in your business—especially if sales are flat. In that case, you are likely wasting both time and money.
Be careful not to fall into the trap of handing over advertising dollars to someone selling “advertising services” who cannot provide tangible, measurable results. This is a reminder to return to the basics: keep it simple, get the biggest bang for your buck, and understand exactly what your advertising dollars are buying you. Advertising directly affects your profit margin—ignore that fact at your own risk.
At its core, one of the most basic and time-tested advertising techniques—used by sole proprietors and Fortune 500 companies alike—is coupons combined with tracking and measurement.
Before you produce any advertising or promotional materials, you must first build the mechanics that provide feedback. Think it through. You need a system that produces measurable results—results you can compare directly against the time and money invested in the campaign.
Your labor matters just as much as your cash. Ask yourself this: would you continue spending two hours of your time to increase profits by $4.00? That works out to $2 an hour. You could earn more flipping burgers. Time is an expense, whether you acknowledge it or not.
Now consider a coupon campaign. A coupon reaches a potential customer. That customer brings the coupon into your business, presents it at purchase, and you track the sale tied to that coupon. From there, you calculate the profit generated by those sales and compare it against the advertising cost and labor invested.
If the profit exceeds the expense, you are on the right track. If the expenses outweigh the profit, you must change course—quickly.
Tracking and measurement can be simple or complex, depending on your business model. It may involve manual tracking by sales staff, specially programmed POS systems, or fully automated accounting and bookkeeping software. The method is less important than the principle.
The point is simple: Advertise—and measure the results. Know whether your advertising is making you money or costing you money. Then adapt accordingly, so your advertising dollars work for your business instead of bleeding it dry.
___________________
Remember you can get a free webpage on our site. All you need to be is some type of business associated with Vintage, Antiques, Flea Markets, Auctions, or Estate Sales. Check out our index tabs. If you think you are a fit with our format please contact us. You don’t have to be located in Las Vegas. You can get a single page listing in our directory, for free. That includes one image, text, and multiple links to your own information. You can have a physical or virtual presence.
Subscribe to Our Email List Subscribe to our Email list to receive our latest Posts that are often packed with interesting and informative content, Special Events notifications, Newsletters, Discounts, Coupons, and Offers that may not be extended to the general public.
